Gips was born in the Bronx on March 28, 1931. After graduating from the Cooper Union and the Yale School of Art and Architecture, he worked with some of the most influential artists of the era, including Saul Bass. In the early 1960s, he opened a Manhattan-based advertising firm with Lou Klein, then later partnered with Steve Frankfurt and created Frankfurt Gips Balkind, a highly successful venture that lasted until the early 1990s.
During his career, Gips was the principal art director and creative visionary on some of the most recognizable movie posters and corporate logos of the era, many of which remain cultural touchstones today. Among his best-known posters is the ad for